Ensuring You’re Getting the Most from Your Session Scheduling
Effective session scheduling can make or break the experience for your SGPT gym members. While it may seem like a straightforward aspect of running your gym, understanding the ‘why’ behind session popularity and adjusting accordingly can be the difference between a fully booked schedule and wasted time slots.
Why Session Scheduling Matters
Good scheduling isn’t just about fitting members into time slots—it’s about creating sessions that resonate with your audience. A well-planned schedule ensures members have access to the sessions they value most while allowing you to optimise resources and staff time.
Understanding Session Popularity
Take a look at your most popular sessions and try to identify patterns:
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Time of Day: Are morning sessions more popular than evening ones?
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Session Type: Do members favour strength training over HIIT?
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Trainer Popularity: Are specific trainers consistently drawing larger groups?
Understanding these patterns allows you to tailor your schedule to maximise attendance and satisfaction.
Playing to Your Strengths
Once you have identified what works, double down on it:
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More of What Works: If a session is consistently full, consider adding similar time slots.
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Optimise Underperformers: If a time slot struggles, experiment with new class types or market it to members directly.
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Leverage Feedback: Regularly seek feedback to understand member preferences and adjust accordingly.
Flexibility and Experimentation
Don’t be afraid to experiment. Trial new sessions during off-peak times and use your member management system to track attendance. If something new gains traction, integrate it into your core schedule.
Final Thoughts
Maximising the effectiveness of your session scheduling isn’t just about logistics; it’s a strategic approach to ensure members feel valued and catered to. By understanding what your members want and optimising your schedule, you create a more personalised experience, enhance member satisfaction, and ultimately boost retention rates.