GymOS: Content that converts

Writing content that engages members and converts leads is one of a seemingly endless list of pressures faced by the average small-group personal training gym operator.

You might have a great product and amazing coaching, but unless you can engage your audience and get them into your facility, they will never find out!  Until now, you had to be not only a superb trainer but also a wordsmith, marketeer, and web designer. 

For many, this leads them to use 3rd-party services. However, more often than not, these services bring with them an increased tech stack and segmented data, resulting in even greater costs whilst simultaneously reducing the oversight and operational control that you have over your fitness business.

In the last couple of years alone, advancements in technology – particularly AI – have been a great benefit. But even so, for many, extracting the most basic benefits involves cutting and pasting in/out of ChatGPT and often falls short due to a lack of expertise in writing effective prompts. Consequently, whilst most have dabbled, it tends to be used on an “as and when” basis.

With the challenges faced by the typical small group personal training gym in mind, GymOS has just set a new benchmark for the fitness industry.

We have always maintained that, for us to add AI to GymOS, it would need to make an actual positive difference to our customers and not just be a gimmick.

With GymOS Polish and our new AI-powered landing page builder we are not only able to help gym owners raise their game and give them greater understanding of their business operations, but we save them time & money too.

Chris Windram - CEO

In its latest GymOS update, Quoox continues its reputation as a market leader in innovations that make a real-world difference for premium fitness service providers.

Next-generation landing page builder, with built-in AI

GymOS has long had one of the best landing page builders in the sector, but with this latest release, we have taken this to a whole new level.

The new landing page builder enables gym owners to create “engaging pages that convert” within mere minutes.

The new builder is feature-rich, and the resulting pages are fully mobile-friendly.

As well as literally hundreds of pre-written layout blocks, GymOS also offers a number of optional “inspirational” starting templates with tried-and-proven layouts that can be tailored as you wish.

The new builder is fully AI-enabled, included as part of the GymOS subscription, and supports:

  • Content rewriting
  • Layout manipulation
  • AI image generation, using any of several dozen integrated imaging models – including the latest Nano Banana 2, from Google.
  • AI image manipulation, such as re-colouring, background & object removal, upscaling, etc.
A new asset manager means images and other asset files used by the landing pages can be organised and reused, rather than having to re-upload them every time.
 
Drop-in widgets enable the embedding of several key GymOS functions directly into the page. This includes Dropbox appointment scheduling, countdown timers, refer-a-friend forms, contact us forms, and lead-capture forms. The lead-capture form may also serve as the first step for any membership sign-up or appointment-booking campaign.
 
The built-in form builder enables gym owners to create their own data-capture forms (including file uploads), with the collected data delivered directly to the GymOS messaging centre. All of the technical backend and form processing is handled seamlessly by GymOS. Forms may also be secured by Google CAPTCHA, to prevent annoying spam submissions.
 
With typical gym landing pages often varying in aesthetic quality, the new landing page builder from GymOS enables any gym to create stunning, engaging landing pages with zero technical expertise in just a few minutes. 
 
Delivered on your own domain, GymOS landing pages ensure that the SEO benefits and brand recognition land where they should – with you, and not with a dodgy “-hq” or “get-” bolt-on domain set up by your marketing agency.
 
Deeply integrated in the GymOS eco-system, you get full oversight of your business operations through leads coming directly into your system, and can finally say goodbye to tired Google Sheets, Zapier integrations, and costly CRM software someone once insisted you needed!
 
As part of this update, the process for creating a new campaign or landing page within GymOS has also been revised and streamlined to make the process faster and more intuitive.
 
Note: The new page builder applies to new pages only. Existing pages will continue to be edited by v2 version of the builder, to ensure continued compatibility.
 

GymOS Polish

Cutting and pasting content between ChatGPT is time-consuming and tedious. You often end up gaining or losing random formatting, and it can be hit-and-miss whether you come up with the right prompt to get the results you wanted.

Polish from GymOS provides a one-click, near-instantaneous shine to your content – rewording for impact, correcting grammar, and fixing smelling pistakes & typos.

Using our years of expertise in the small group personal training space, we have trained our GPT model to understand the communication needs and nuances of our sector. Thus, rather than needing to craft your own instructions and prompt, you can simply click “Polish”.

No cutting. No pasting. No prompting. No fuss. No drama. Just great sounding content that will resonate with your leads & members.

The Polish function is available in all message creation functions in GymOS, including the message centre, broadcasts, nurturing, campaigns and triggers. It has been designed to work with both plain text and immersive emails, preserving formatting and delivering impact.

Refer a Friend

The refer-a-friend functionality added to the mobile app last year has been replicated in the member web portal. It is now also possible to manually record a referral through the administration portal, ensuring that the source of a lead is always known.

In addition to the two “structured” refer-a-friend forms, the new landing page builder also includes a pre-built refer-a-friend element that lets you add a referral form directly to your page content.

Coming soon teaser…

This latest release also includes a further major update that is currently hidden whilst it undergoes final testing. We will announce this separately in the next few weeks. Watch this space…

The AI features in the product are included for all GymOS customers as part of your existing subscription package. The features are subject to acceptable and fair usage policies.