Cancellations, pauses, cancellations disguised as pauses… When will it end?!? If you’re a gym owner or manager, chances are at some point in your career you’ve experienced a “summer drought”. Stereotypically this can be a time of year where attendance, leads, sales, and revenue dops. If you find yourself in this situation, this article should […]
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Summer is coming, and that means one thing: membership pauses… Or does it? From 12 years in the industry I’ve seen gyms and studios manage summer retention well… and I’ve seen some that don’t manage it at all. Wherever possible, you need to improve your service, and educate your members what’s available so that pause […]
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“Yeah the first month was great, but not really anymore. The owner messaged me a few times seeing how I was getting on, but now that’s stopped. They said we would have monthly check-ins with a trainer, but I never got one. I’m not sure if I will stay, it’s not really what I signed […]
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The days of being “the local gym” are gone. Word of mouth is still the best way to spread your name, but it definitely isn’t the only way now. Gyms with an average facility and coaches can soar in popularity due to expert sales and marketing (I’m sure you can think of a few). In […]
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