The Psychology of Gym Retention: What Keeps Members Hooked? For SGPT gym owners, attracting new members is only half the battle. The real challenge lies in keeping them engaged long-term. While many gym owners focus on pricing, facilities, and programming, the key to retention often lies in psychology. Understanding what drives people to stay committed […]
For the last few years, an entire generation of training gyms have made a very successful living with delivery based around the A-word: Accountability. Like “Abracadabra” and “Sim Sala Bim”, Accountability is a “magic word” that fits almost every situation. Gym owners tell their members that they need “accountability” in order to achieve their fitness […]
