For years, gym owners have been told that their success hinges on one thing: Marketing. The advice is everywhere. “Market better, and you’ll grow your gym.” “Run ads, post on social media, and build a brand.” “If you’re not marketing, you’re not scaling.” The message is clear—marketing is a big part of becoming successful. And […]
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The small group personal training industry in the U.K. has long relied on 6-week fitness challenges. However, it’s time to consider transitioning to wellness and lifestyle programs that offer a more holistic approach to health and well-being.Rethinking 6-Week Challenges: Why It’s Time for Wellness Programs in the U.K.The small group personal training industry in the […]
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The Science of Habit Formation: Helping Your Members Build Long-Term Success In the world of SGPT gyms, one of the biggest challenges isn’t just getting members through the door—it’s keeping them consistent. Many people start with high motivation, but as life gets busy, that motivation fades. The key to long-term success isn’t willpower; it’s habit […]
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The Psychology of Gym Retention: What Keeps Members Hooked? For SGPT gym owners, attracting new members is only half the battle. The real challenge lies in keeping them engaged long-term. While many gym owners focus on pricing, facilities, and programming, the key to retention often lies in psychology. Understanding what drives people to stay committed […]
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For the last few years, an entire generation of training gyms have made a very successful living with delivery based around the A-word: Accountability. Like “Abracadabra” and “Sim Sala Bim”, Accountability is a “magic word” that fits almost every situation. Gym owners tell their members that they need “accountability” in order to achieve their fitness […]
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