Business metrics & Risk IQ®
Know who's drifting away, before they cancel.
GymOS watches how every member behaves, every day, and tells you who needs a conversation. Your numbers, from first enquiry to gross profit, update every hour. No exports, no spreadsheets, no guesswork.
The problem
By the time they ask to cancel, the decision is already made
Up to 20% of members may be at risk of leaving at any one time.
The signs are there
Fewer bookings. A growing gap since the last visit. Future sessions cancelled. Each one is a warning.
Nobody has time to spot them
Across a whole membership, the members slowly slipping away look just like everyone else.
Retention is everything in SGPT
At premium prices, every member you keep is worth far more than a new one you have to win.
Risk IQ® · your early-warning system
Spot the change, not just the absence
Risk IQ scores every member daily against their own normal pattern, across nearly two dozen behaviours, powered by over seven years of behavioural data. It flags the regular who suddenly cancels every future session, and the member who slides from three sessions a week to two, then one.
- Alerts graded from minor concern to clear risk
- Mark alerts reviewed and add notes, so the team knows it's in hand
- Trigger your own workflow for each risk level
- Self-correcting: false alarms settle down as the system learns
Business Analysis
The whole business, on one screen
Track the full journey from enquiry to loyal member, and what it’s worth. Data refreshes every hour, or on demand.
Leads and sources
New leads each week, organic and paid, and where they come from.
Conversions
From lead to trial, and from trial to recurring member, week by week.
Members, pauses and leavers
Recurring memberships, pause trends and leaver analysis, so you know why people go.
Revenue and profit
Revenue against expenses and gross profit, month by month.
Advertising analysis
See which campaigns and channels actually bring in members.
Performance over time
Weekly, monthly and quarterly performance, plus member demographics.
13
Business Analysis views
95+
reports, exportable to Excel
Instant
data refresh
Daily
Risk IQ® scoring of every member
Ask Alphie™
Just ask
Your dashboards are also queryable through Ask Alphie. Ask “Who is at risk of leaving?” or “How many leads did we get in March?” and get the answer, with the reasons, in seconds.
Works with the rest of GymOS
Konduo™
Act on an alert
Call an at-risk member from your gym’s number, logged automatically.
Ask Alphie™
Your numbers, on request
Ask in plain English instead of hunting for the right report.
Win more members
Campaigns that convert
See which campaigns turn leads into paying members.
See your numbers clearly
Book a demo and we’ll show you Risk IQ and Business Analysis working together.